Agenla Jackson Capstone Story

Digital Discipleship Boot Camp gave Angela Jackson a good idea for a fundraiser through social media. The result was “Each One, Reach One, Give One = The Power of One.”

Using the tools learned at the boot camp, she planned a social media fundraiser for her parish, Holy Rosary Catholic Church, Richmond, VA, which is a small inner city parish with about 300 registered families. She thought this would be “a way to tap into an entirely new segment of the population: a segment other than our parishioners who are tapped out by previous fundraising activities.”

Digital Discipleship Boot Camp gave Angela Jackson a good idea for a fundraiser through social media. The result was “Each One, Reach One, Give One = The Power of One.”

Using the tools learned at the boot camp, she planned a social media fundraiser for her parish, Holy Rosary Catholic Church, Richmond, VA, which is a small inner city parish with about 300 registered families. She thought this would be “a way to tap into an entirely new segment of the population: a segment other than our parishioners who are tapped out by previous fundraising activities.”

Her idea: Have parishioners with various social media accounts participate simply by asking their Facebook, Twitter, Linked In, Instagram, etc. friends to give $1 or more through PayPal. The committee would help people who wanted to register for accounts they may want, but don’t have yet. “Our church community could reach out to a lot of people,” she said.

Through social media and website postings, the parish created a buzz about “Each One, Reach One.” “It was very clear to me that with over 1 million parishioners in our diocese, and with their history of generosity, we could raise enough money to fund the ministries that were important to an inner city parish,” she said.

When this project was first conceived, Holy Rosary had less than 100 likes on its Facebook page. “Announcements encouraging the parishioners to visit and like our page were made,” she said. That number quickly jumped to 340 and kept growing.

“Using those numbers and the theme ‘Each One, Reach One, Give One’ here are the possibilities: The average person between the ages of 25-55 has approximately 285 friends. That is a potential of reaching 96,900 people. Now, if each one of those people donated $1, that is $96,900. It may be a little unrealistic to expect everyone contacted to donate $1, so let’s consider using the 80/20 rule. Expecting about 20% of those contacted to donate a $1, you raise $19,380.”

And if you’re still skeptical, remember the ALS Bucket Challenge that went viral …